Castrol Commissioned Art-quality Print
Posted: Fri Sep 17, 2010 10:51 pm
To All of You,
Do you remember the full page Castrol advertisement that appeared in motoring magazines during the mid-1960s?
The main illustration showed a pristine Javelin being hoisted by a crane's claw-like grab, through the car's side windows, above a scrap yard of damaged cars. The advertisement was depicting the fact that, if good quality oil had been used, the good condition car need not have been scrapped.
At that time, the Javelin was probably the most easily accessible orphan, hence its use in the advertisement. It was this advertisement that caused quite a stir amongst Javelin owners. This was to the extent that Castrol commissioned an art-quality print of the R1 Jowett Jupiter and copies were distributed to members of the JCC.
How many of us still have their print? In addition to that question, how many still have it hanging on the wall?
Mine is still in pride of place, now beside the Roy Nockolds Jupiter print that the JOAC did as a very early computer scan.
However, amongst my old magazines, I have not yet found one that contains the Castrol advertisement. So, my collection of Jowett 'art' is not complete!
Regards to all,
Mike Allfrey.
Do you remember the full page Castrol advertisement that appeared in motoring magazines during the mid-1960s?
The main illustration showed a pristine Javelin being hoisted by a crane's claw-like grab, through the car's side windows, above a scrap yard of damaged cars. The advertisement was depicting the fact that, if good quality oil had been used, the good condition car need not have been scrapped.
At that time, the Javelin was probably the most easily accessible orphan, hence its use in the advertisement. It was this advertisement that caused quite a stir amongst Javelin owners. This was to the extent that Castrol commissioned an art-quality print of the R1 Jowett Jupiter and copies were distributed to members of the JCC.
How many of us still have their print? In addition to that question, how many still have it hanging on the wall?
Mine is still in pride of place, now beside the Roy Nockolds Jupiter print that the JOAC did as a very early computer scan.
However, amongst my old magazines, I have not yet found one that contains the Castrol advertisement. So, my collection of Jowett 'art' is not complete!
Regards to all,
Mike Allfrey.